Airtel’s New 48-Day Validity Period Prepaid Recharge Now Live

Airtel has seemingly me official a new Rs 289 tariff plan for prepaid users across India. USP of this plan is that it comes with a validity of 48 days, unlike hugely dominant 28 day validity plans offered by telco. Airtel Rs 289 plan is also available for availing at this point in time.

w, plan seems to be targeted more at prepaid consumers preferring to indulge in voice calls; more than indulging in internet us as plan offers unlimited voice calls and only 1GB data (during its entire validity period), along with 100 conventional text messs per day.

Airtel’s Rs 289 plan is applicable on a PAN-India basis, and also offers free roaming along with STD calling. 1GB data is applicable to both 3G as well as 4G consumers across country.

Going by what is on offer, Airtel Rs 289 prepaid recharge plan could apparently be intended for feature phone users having subscribed to Airtel prepaid subscribers. At this instant, it is worth ting that feature phone shipments in India have been going stey in comparsion with that of smartphones. This trend is a clear indicator that feature phone users are also still in considerable majority (though t in absolute majority) in India.

Also, with penetration of Reliance Jio’s Jio Phone 4G-LTE feature phone w being relatively aggressive (due to fact that essential apps like WhatsApp, YouTube, and Facebook have me ir debuts on Jio Phone), feature phone users segment has undoubtedly received a boost.

Hence, it makes sense for incumbent telcos to come out with plans targeting feature phone users community. It is also worth ting that feature phones also allow internet access to users; and Airtel’s Rs 289 plan could hold such users in good ste more than that of ir smartphone counterparts for whom phone us without continuous connectivity is seemingly unimaginable.

neless, re has been healthy competition in Indian telecom sector in 4G-LTE domain; it w is only a matter of time before newest 5G standards make ir debut in country.

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