Amazon sold Rs 750 Cr worth of smartphones on Day 1 of festival sale

Amazon kicked off its Great Indian Festival sale over weekends and said it had seen its "biggest over opening." Amazon claims to have sold premium smartphones worth Rs 750 crore within 36 hours of starting sale on its platform. Apparently, re's been a massive uptick in number of premium smartphones being sold on e-commerce platform, as expected. According to reports, e-commerce companies including Amazon could make close to 5 billion dollars worth of sale this festive season. ongoing sale is to close on October 4.

Commenting on ongoing sale, Amazon's Global SVP and India Country Head Amit Agarwal had this to say:

"With single largest day of Prime sign-ups, and record number of customer and seller participation, this is biggest opening day sale for Amazon.in," said Agarwal.

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Spike from tier II, tier III towns

Agarwal added that 91 per cent of Amazon's new customers came from tier II and III towns. During sale so far, categories like fashion and smartphone have emerged as top shopping categories for se customers. Amazon also sale said a large number of customers were coming to e-commerce platform through Hindi interface that it launched last year.

"Affordability programmes enabled record number of customers upgrade to premium phones with sales from premium brands OnePlus, Samsung and Apple exceeding Rs 750 crore within 36 hours. Large appliances and TVs saw record sales over 36 hours with nearly 10X from an aver business day," Agarwal pointed out.

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Agarwal also added fashion category saw a five times growth on Amazon. Meanwhile, categories such as beauty and groceries saw seven times and 3.5 times growth, respectively. Agarwal was talking about response Amazon received on first day of its Great Indian Festival compared to usual business days.  Much like its customers, Agarwal said about half of its sellers were from tier II or lower cities, and more than 42,500 sellers received at least one customer order in first 36 hours of sale.

(With PTI inputs)