Published 17:00 IST, February 28th 2020
Apple does not want bad guys to use iPhones in movies and TV shows, know why
Apple wants their iPhones to only be seen with heroes and not negative characters on-screen. Read on to learn more about the strict policy and when it started.
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Apple loves to have its products such as a MacBook or an iPhone showcased in films and TV shows as part of product placements. However, company has become choosy and does t want just about anyone to be seen with m.
In a recent interview with a popular magazine, Rian Johnson writer-director of Knives Out and Star Wars: Last Jedi has revealed some interesting and striking details about Apple’s strict set of guidelines that y follow when it comes to ir product placement strategy for films.
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Rian Johnson revealed in interview that Apple certainly allows people to use iPhones in movies. However, y only want good guy to be seen on camera with smartphone. He also ted that when someone is ever watching a mystery movie, y will tice how b guys do t have an iPhone on camera.
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Johnson furr ded with a chuckle that all of his filmmaker colleagues who have secret antagonists in ir respective films would want to murder him as he has disclosed a well-kept secret.
topic was brought up as Johnson was discussing a scene from his murder-mystery film Knives Out where Jamie Lee Curtis' character, Linda Drysdale, could be seen with an Apple iPhone.
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Apple’s strict policy dates back to 2012
policy, perhaps, isn’t a new one and dates back to 2012 when Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, stated that Apple would love to see ir products used by stars. However, going by philosophy, it appears that Apple certainly wants to show product as a star. It h also been previously reported by MacRumours that Apple wants its products to be seen in best light, in a manner or context that reflects favourably on Apple products and on Apple Inc.
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Im credits: Unsplash | Kevin Bhagat
17:00 IST, February 28th 2020