Apple to open online stores with Made in India iPhones; here's what customers can expect

Apple Inc. may launch its online store in India within months after government eased local sourcing rule for Foreign Direct Investment (FDI) in single-brand retail. Apple’s online stores in India will put American tech giant on a level playing field with its competitors like Samsung and OnePlus. 

Apple currently sells its products in India through its franchise partners with physical stores or through e-commerce platforms like Amazon and Flipkart. decision to open online stores in India will help company take control of customers’ experience from time y take a look at products on website till time of unboxing.

company has been relying on delivery experience of franchise partners and e-commerce platforms which gives an ded vant to its market rivals. It could help tech giant provide a better experience to customers from time of delivery to warranty and return of product.

Reports suggest that Apple may rush to open online stores before festive season of Dussehra and Diwali when electronic sales are supposed to be at its best. While online stores sell products at a reduced price, y may offer a mir discount during festive season, a similar strategy y apply in United States and Britain.

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Production of iPhone 11

Apple’s partner Foxconn, world's biggest contract electronics maker, has currently two plants in Tamil Nu and Andhra Presh where it assembles Apple and Xiaomi smartphones. Taiwanese company started assembly line for iPhone XR in country in late 2019 and in July this year, it started production of its flagship iPhone 11 at Foxconn plant near Chennai.

older version of iPhone SE and some or models that have been discontinued by company were also manufactured in Sriperumbur plant. assembly of iPhone 11 in India would help Apple avoid a 20 per cent tax that it pays for importing handset from its global manufacturing facilities. 

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(Im: AP)