Chinese Smartphone Brands Notch Aggressive Jumps In Global Market Shares, Shipments In Q2 2019 – Realme Reportedly Gains 848% Jump

Chinese smartphone brands viz Xiaomi, Huawei, Oppo, Vivo, and Realme have w clocked up a combined 42% market share in Q2 2019. However, overall smartphone shipments declined 1.2% year-on-year during same period, reby representing a consecutive decline over seven quarters.  

This data, as per a Counterpoint Research report, also states that Oppo Spin-off Realme reported a staggering  848% growth in shipments during Q2 2019. number of units sold during this period was reportedly 4.7 million, compared to 0.5 million units it sold during Q2 2018. Realme has been a new entrant into smartphone scenario.  

“Heavy marketing, faster portfolio refresh, high spec devices at aggressive prices, and multi-channel presence are some of key reasons why Chinese brands fared better than local and global OEMs. se brands have been aggressively expanding outside China and achieving growth offsetting saturation in ir home market. ir strategies and product portfolios are more aligned to local needs and preferences, which is one of ir key strengths,” stated Varun Mishra who is Research Analyst at Counterpoint Research.  

As far as Samsung is concerned, South Korea brand reported 7.1% growth in its global smartphone segments with 76.6 million units being shipped during Q2 2019. In Q2 2018, Samsung reportedly clocked 71.5 million smartphone shipments.  

n, Huawei facing a ban in United States of America (USA) grew by 4.6%. In same time, Apple shipments fell considerably; Cuperti-based company reportedly registered 10.1% global smartphone shipments share during second quarter of 2019. During this period, Apple sold36.4 million units representing an 11.9% decline in comparison to 41.3% in Q2 2018. 

Also Re: Xiaomi Tops Q2 2019 Market Share With 6% Growth In Shipments, Huawei And Samsung Decline In New Research Report

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