India offers cheapest 4G data, users spend an average of 70 mins on OTT platforms: Report

Internet traffic has seen massive growth in India in recent years. During  period between 2015 to 2019, data has seen a growth of up to 44 times which is among highest across world, according to a recent report released by kia Mobile Broband India Traffic Index.

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4G users in India – rise of 4G

overall internet traffic has seen a surge of 47 per cent, whereas 3G connectivity has seen a major decline and accounts for only 30 per cent. This is an indication that more and more people are switching to ir internet on 4G networks. re is a huge 4G consumption in India and, as of right w, country is said to have a staggering 598 million users who use 4G data.

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Techlogy news: India offers cheapest data tariff to users

India has most number of users behind China and this could be attributed mostly to rates of data prices offered in country. India has cheapest data prices across globe with per GB data costing a mere Rs 7. This is a huge difference compared to Rs 226 per GB data tariff a few years ago.

According to report, 4G networks comprise approximately 96 per cent of total data traffic in country. Moreover, re has been a considerable rise in overall data us per month which goes up to 93 per cent from aforementioned time-frame. aver internet us has gone up per month, to 11GB in December 2019.

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Increase in 4G devices and OTT users

Apart from data us, re has also been a rise in number of 4G devices used in country. user base saw a growth of 1.5 times during last year as compared to 2018. It went from 335 million 4G devices in 2018 to 486 million devices in 2019.

Faster and cheaper data has also allowed people to easily stream online content without having to worry much about data us. It is reported that almost 88 per cent of viewers stream content on ir mobile devices. This is followed by 5 per cent on smart TVs, 4 per cent on laptops, 2 per cent on personal computers and 1 per cent on ir tablets. A report also claims that every Indian user spends 70 minutes on an aver on a daily basis on OTT video platforms.

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Im credits: Unsplash | Josh Felise