India witnessed highest ever online smartphone shipments in Q3 2019: Report

As per Counterpoint study, India witnessed highest ever online smartphone shipments during Q3 2019. Online channels including Flipkart and Amazon toger sold 46 per cent of smartphones. Smartphone shipments grew 55 per cent year-over-year in September-ending quarter. Such a major uptick in terms of number of online smartphone shipments was primarily driven by launches coinciding with annual festive sales on Amazon and Flipkart. Both Flipkart and Amazon reached ir highest ever quarterly smartphone shipments.

Decoding study

-- While Flipkart captured 57 per cent of total smartphone shipments share, Amazon generated 33 per cent of total smartphones sale. Amazon also grew 75 per cent year-over-year (YoY).

-- Realme and Xiaomi were best-selling brands on Flipkart while Xiaomi, Samsung and OnePlus were best-selling ones on Amazon.

-- In terms of brands, Xiaomi retained top spot with 38 per cent of share, courtesy of Redmi 7A, te 7 Pro and te 7S models.

-- Festive offers significantly brought down entry-level price-point of Xiaomi Redmi series to Rs 5,000 leading to a strong uptick on Amazon.

-- Realme's online shipments hit a record high with more than 4.5-times year-over-year growth.

-- Samsung also captured its share in online segment driven, courtesy of Galaxy M30s model on Amazon.

-- Vivo became number four player in online segment for first time ever, courtesy of Vivo U10, Z1X, and Z1 Pro models.

-- Online shipments in premium segment reached a record high with 79% YoY growth.

-- OnePlus emerged strongly on Amazon and remained best-selling in online premium segment.

READ | With 511% annual growth, is Realme emerging as king of India's smartphone market?

According to research firm CMR, Realme along with OnePlus, Vivo and Oppo had a combined market share of 42 per cent in India's smartphone market between July - September 2019. While Xiaomi remains market leader, with one in four users purchasing a Xiaomi smartphone (26 per cent share), CMR said.

During Q3 2019, India's smartphone market saw an 8 per cent increase in terms of sale. CMR said that 8 out of 9 smartphones shipped in India were sold by top five smartphone vendors during stipulated period.