Indians search for OnePlus more than Xiaomi, Google search data shows

Google Trends data shows 'OnePlus' has been more popular than 'Xiaomi' in India in the last 12 months (September 30, 2018 - September 27, 2019). While both OnePlus and Xiaomi continue to produce some of the best-selling smartphones in their respective price markets, Indians appear to be more interested in searching for OnePlus keyword than Xiaomi. Search interests among consumers are not a proper benchmark to measure a brand's popularity. However, it still offers a perspective and insights into when or how do people search for specific brands on Google.

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First up, let's see the Web search data for these two keywords: OnePlus and Xiaomi. We did a side-by-side comparison between 'OnePlus' and 'Xiaomi' keywords and in terms of search interest, OnePlus was way ahead (more than half) than Xiaomi. Search interest over time for Xiaomi has remained pretty much the same in the last 12 months. But for OnePlus, there was this massive boost in terms of search interest among users in May 2019, perhaps due to the OnePlus 7 launch.

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Top 5 states searching web for OnePlus keyword:

-- Karnataka

-- Daman and Diu

-- Goa

-- Dadra and Nagar Haveli

-- Maharashtra

Top 5 cities searching web for OnePlus keyword the most:

-- Pimpri-Chinchwad

-- Navi Mumbai

-- Thane

-- Gurgaon

-- Noida

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Top 5 states searching web for Xiaomi keyword the most:

-- Mizoram

-- Nagaland

-- Daman and Diu

-- Sikkim

-- Jammu and Kashmir

Top 5 states searching web for Xiaomi keyword the most:

-- Gurgaon

-- Thiruvananthapuram

-- Thane

-- Pimpri-Chinchwad

-- Noida

YouTube Search interests

YouTube search interest among users was no different either. According to YouTube search interests data, OnePlus has continued to have the edge over Xiaomi keyword in the last 12 months. Similar to Web search, people searched for OnePlus on YouTube more in the week of OnePlus 6T and OnePls 7 launch events. Again, YouTube search interest for Xiaomi has remained pretty much the same in the last 12 months.

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Top 5 states searching YouTube for OnePlus keyword:

-- Goa

-- Dadra and Nagar Haveli

-- Sikkim

-- Daman and Diu

-- Andhra Pradesh

Top 5 cities searching YouTube for OnePlus keyword:

-- Pimpri-Chinchwad

-- Noida

-- Gurgaon

-- Mumbai

-- Chennai

Top 5 states searching YouTube for Xiaomi keyword:

-- Mizoram

-- Nagaland

-- Andaman and Nicobar Islands

-- Sikkim

-- Tripura

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Top 5 cities searching YouTube for Xiaomi keyword:

-- Thiruvananthapuram

-- Gurgaon

-- Thane

-- Pimpri-Chinchwad

-- Navi Mumbai