Nokia Seemingly Back to Old Ways: Captures Significant Market Share in Feature Phone Segment in Q3 2018; Are You Surprised?

Feature Phones are still alive and seemingly kicking, and it looks like you again have kia to thank. In India, re is undeniably increased competition amongst Reliance Jio’s JioPhones range of handsets and kia (w by HMD Global). This data is as per recent researches which have also revealed that India is t only market for feature phones; re is Africa and Middle East as well.

w, as per a Counterpoint research report called Counterpoint Market Monitor, feature phone shipments have grown for four consecutive quarters globally; with se resulting in as much as 23% of overall phone shipments during Q3 2018. Also, shipments in Africa and Middle East regions are said to have experienced a 32% growth in feature phone segments.

Counterpoint research report also throws light on fact about kia 3310 handset having raked up considerably increased demand over or phones. This also reportedly contributed to an increase in overall global market share of kia handsets which stood at 14% during Q3 2018 globally. During same period, Jio’s market share (with respect to feature phones) was 11%. 

At this juncture, it is worth ting that HMD’s market share grew by 2% from its 2017 share; brand held 12% market share during Q3 2017. Here, iTel was joint market leer as of Q3 018, with HMD. brand's share fell from 16% in Q3 2017 to 14% in Q3 2018. 

In India, kia 3310 is priced at Rs 3000 (approximately) and comes with a 2MP camera and dual SIM-card slots. brand has remained popular in country; it is worth remembering here that kia phones have always captured fancy of Indian consumers in both feature phone as well as smartphone segments. former took kia (th older brand prior to HMD Global) to numero-u position t too long ago; and newer (post HMD branding) smartphones are also finding relatively wider audiences.

Reasons for preference of kia feature phones could be loyalty factor along with aspects like HMD Global maintaining tritional kia feel with respect to battery backup, look & feel, and comparatively ease of us. This trend is also applicable to markets outside of India.

Also, with JioPhones offering LTE connectivity and offering affordability (company collects only a refundable security deposit) number of feature phone shipments could only increase oretically. Hence, would this also prompt kia by HMD Global to release more LTE feature phones with essential apps support, or would company continue offering “reliable” premium handsets for those preferring a clean mobile experience? Do share your thoughts and insights.

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