OnePlus makes whopping Rs 500 crores in first two days of festive sale

Premium smartphone company OnePlus on Tuesday said it has recorded Rs 500 crore revenue in two days of festive sale on Amazon.in.

" recently unveiled OnePlus 7T and OnePlus TV 55Q1 saw tremendous uptake registering highest-ever sales in premium smartphone category and TV category respectively on Amazon.in," a statement said.

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OnePlus has seen over 100 per cent growth as compared to previous year, it ded.

"India is one of our most important markets and we will strive to ensure an unparalleled, superior experience for our users," OnePlus India General Manr Vikas Agarwal said.

Last week, OnePlus h launched its OnePlus TV in Indian market, making India only country to have product. It plans to take its smart TV to or markets in future. It h also anunced launch of OnePlus 7T smartphone.

"Our affordability programs such as -cost EMI, exchange, instant bank discounts and more continue to enable record number of customers to upgre to premium phones this festive season," Amazon India Vice President - Category Manment Manish Tiwary said.

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Amazon.in h said it h sold premium phones worth Rs 750 crore from Apple, Samsung and OnePlus in first 36 hours of its festive sale that started on September 29 and will end on October 4. OnePlus, which competes with Samsung and Apple in premium smartphone category in India, has also anunced plans to increase hecount at its new R&D centre in Hyderab by up to five-fold as it looks to make facility its largest globally in next three years.

research and development centre, which has received a commitment of Rs 1,000 crore investment, has an employee strength of about 100 people at present. India is among one of India's largest markets for OnePlus, accounting for around 33 per cent of its global revenue. According to Counterpoint Market Research, OnePlus emerged as best-selling premium smartphone brand of 2018 and also led premium smartphone segment (priced over Rs 30,000) for three consecutive quarters, capturing 36 per cent of market in October-December 2018.

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