OnePlus ropes in 'Iron Man' to promote the OnePlus 7 series in India

Yes, you re that right! 'Iron Man' and Chinese smartphone brand OnePlus have come toger following launch of OnePlus 7 and OnePlus 7 Pro. Well, folks over at OnePlus just anunced a new campaign in collaboration with 'Avengers; Endgame' star Robert Downey Jr, and OnePlus is alrey calling it a long-term campaign. This campaign will feature Iron Man actor in a series of brand creatives across channels in India and China.

"Working with Robert Downey Jr, we see that se ideologies are reflected in him as well, in his creativity and dedication," Pete Lau, founder and chief executive officer of OnePlus said. "This synergy has us convinced that body could represent what we stand for better and we are delighted to welcome Robert Downey Jr into OnePlus family."

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Robert Downey Jr on or hand talked about how he finds it cool to see a young brand disrupting tech landscape and also touched on role that he would play in campaign, "I was challenged to help m create an auntic campaign based on tenets of quality and craftsmanship, and it’s alrey proving to be a great fit creatively."

In what could be good news for OnePlus fans, 'Iron Man' also complimented ir latest flagship OnePlus 7 Pro, although could very well be a part of marketing campaign. 

"In checking out upcoming ‘OnePlus 7 Pro’ attention to detail coupled with invative design was truly impressive."

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While anuncing this collaboration, OnePlus talks a lot about brand's youthfulness and "Never Settle" spirit. In fact, OnePlus wants to reiterate "disruptive" role that it has played in smartphone industry with this new campaign.

This association with Robert Downey Jr. is yet ar milestone for young brand’s growth story. As an iconic personality, successful actor and someone who is best kwn for standing apart from crowd, he is an embodiment of ‘Never Settle’ spirit that has been OnePlus' motto from very first smartphone. 

Last month, 'Iron Man' actor said that he will be coming to India soon, and if all goes well, this collaboration with OnePlus might be a very good reason for him to come to India.