Poco is now an independent brand with own identity, announces Xiaomi 

In a surprising turn of events, Xiaomi on Friday anunced that Poco is a stand-alone brand w “with its own team and go to marketing strategy.” We still don’t have any clarity on what all of this entails but fans and enthusiasts who’ve been religiously asking for a Poco F2 from Xiaomi for a while w, will w have to drop in ir requests elsewhere. w you kw where to ask, “when is next Poco coming,” Xiaomi India said in a tweet while ‘re-introducing’ Poco India to netizens. 

Xiaomi India he Manu Kumar Jain was meanwhile a little more informative about why all this is possibly happening, albeit still vaguely. “What started as a sub-brand in Poco has grown into its own identity in a short span of time. Poco F1 is an extremely popular phone across user groups and remains a top contender in its category even in 2020. We feel time is right to let Poco operate on its own w, which is why we’re excited to anunce that Poco will spin off as an independent brand. Join me in wishing  Poco team best!” Manu Jain said in a statement. 

It’s a little difficult to understand what prompted decision when whole point of Poco, even as a sub-brand when it was launched in 2018, was trying to build something fairly unique with its own distinct identity, so to say. This is how, Poco’s  n product manr, Jai Mani, described sub-brand. “As a small outfit within Xiaomi, we have freedom to start from scratch, zeroing in on product choices that matter.” 

But, why?

Poco spinning off as an independent brand leaves more questions than it answers especially when whole point of it was to do ir own thing. Except for sharing resources part that is, Poco was fairly independent from start. “With Xiaomi’s supply chain, operations and service infrastructure behind us, we can ensure highest quality to our fans,” Jai Mani’s description re.  

It’s too early to talk about impact and future of Poco at this point of time. Xiaomi, when reached out, did t comment on any of this. So, we’re hoping to hear more from ‘team’ Poco w. So far, newly independent brand’s Twitter bio does t reflect changes.  

But can’t say this was totally uncalled for. Pocophone Global he, Alvin Tse, h hinted late last year that we’ll hear something from Poco in 2020 which, obviously, raised speculations about  Poco F2 – one more time. Turns out, re was more to that ‘tease’ than just one phone. It was about whole brand identity, and hopefully, start of something even more exciting. More details are awaited.      

Be that as it may, 2020 seems to be year when Xiaomi is trying to redfine itself through a number of new strategic changes - especially in India.  company has anunced that it's finally rey to bring its Mi-branded premium flagship phones to India this year after a near three-year long hiatus. last Mi-branded premium flagship to launch in India was rar unconventional Mi Mix 2 (2017), while last conventional product under branding was Mi 5 (2016). Moreover, re's hope for laptops too.

Also Re:  Xiaomi Gearing Bunch Of Premium Mi Flagship Phones For India, re’s Hope For Laptops Too