Realme to expand offline sales to 150 cities through 20,000 Real partners in 2019

Oppo offshoot Realme on Monday anunced that it will expand its offline presence to as many as 150 cities across India by end of 2019. Realme will partner with as many as 20,000 offline sales partners, that it is calling Real partners, to make its devices available to a broer audience that still relies on physical retail stores to make ir purchase.  

Realme will start with ten cities initially in January 2019 and proliferate into 50 new cities every quarter, it said. 20,000 retail outlets that it is looking to partner with by end of 2019 will have “all models that smartphone brand has launched,” in dition to giving “a value dition to customer experience.” te that parent company Oppo has been relying heavily on offline sales in India for as long as one can remember and because many buyers here still prefer physical access to look and feel of a device before making ir purchase, Realme eyeing segment isn’t surprising at all. 

“Realme as a young brand is committed to delivering best consumer experience to our customers. Strengning our commitment, we are expanding our footprints to meet rapidly growing customer demands. With new offline stores we are extending our sales channels reaching out to our offline customers in every region. This is extension of our sales strategy and ultimate target of ‘Realme for Every Indian,” Mhav Sheth, chief executive officer, Realme India said. 

Realme eyeing offline segment isn’t surprising from a pure competitive perspective as well. brand has grown to become a viable alternative to Xiaomi in India, in a very short time. On back of affordable phones that punch way above ir weight. Similar to how Xiaomi likes to operate. And it is (w) eyeing offline as an important milestone, after having started as an online-only brand, much like Xiaomi. 

Xiaomi of course enjoys early mover vant in India. company only recently me its foray into rural India (towns ranging from tier 3, 4, 5 and below across 14 states) through 500 plus offline Mi Stores. After having established a comprehensive network of Mi Stores and preferred partner stores in major towns and cities. Furrmore, Xiaomi has anunced that it plans to open 5,000 plus Mi Stores by end of 2019. Realme, on contrary, has just begun its journey and it would be interesting to see how things pan out for it in days to come.

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