Vivo collaborates with Amazon Inside Edge Season 2 for its V17 premium phone

Vivo has anunced a new collaboration with next season of  2018 International Emmy minated Amazon Original Series Inside Edge, for its soon-to-be-launched smartphone in V series segment –  Vivo V17. As part of this collaboration, cast of highly anticipated Inside Edge Season 2 could be seen in an unboxing video, presenting a new avatar of arch-rivals - Mumbai Mavericks and Haryana Hurricanes.

collaboration

Commenting on this collaboration, Nipun Marya, Director – Brand Strategy at Vivo India, stated, “We are excited about our association with Amazon Prime Video for  2nd season of Amazon Original Series Inside Edge. Season 1 of show received great reviews from critics and audiences around country.  concept of  show is very exciting and brings high quality, engaging drama with backdrop of sports India loves - Cricket. We, at Vivo, are constantly looking for invative ways to connect with our consumers and creating new and effective marketing platforms that will eng our audiences across country. Our association with Amazon Original Series Inside Edge for launch of all-new V17 is a perfect example of this.” 

Seconding Marya's thought, Gaurav Gandhi, Director and Country GM, Amazon Prime Video India, said, “India is a mobile-first country and a large number of our customers enjoy consuming entertainment on Amazon Prime Video on ir smartphones. As we raise bar in entertainment by creating world-class original shows like Inside Edge, we also continuously look at invative and engaging ways to market this content to our customers – and our association with Vivo, one of India’s most trusted mobile phone brands, for  latest season of our International Emmy minated Amazon Original Series Inside Edge, is a great example of that. ” USP of upcoming Vivo V17 is fact that it is equipped with iView display and Super Night camera.  smartphone is scheduled to be launched in December.  

Inside Edge Season 2 details

Amazon Prime Video’s first Indian Prime Original Series Inside Edge was even minated for  2018 International Emmy Awards in  Best Drama Series category. In next edition of PPL, popular artist Vayu Raghavan leads Mumbai Mavericks to face ir biggest adversary yet, Haryana Hurricanes, who are led by a reinvented Arvind Vashisht.  

Building on success of its International Emmy mination last year, Inside Edge is story of Mumbai Mavericks, a T20 cricket franchise playing in  PowerPlay League. Set in a landscape of sports, secrets, and scandals where selfishness is a virtue and money, and power are mere means to an end, Inside Edge is a story that pulls punches, minces words, and takes prisoners.