Would You Prefer Netflix And Amazon Prime Video Over DTH Today

Following recent directive by Telecom Regulatory Authority of India (TRAI) that states that it would be a benefit for content consumers on Cable TV and DTH as far as selecting/viewing desired channels and getting a fair price for subscription is concerned, re has definitely been talks by general everyday subscribers about switching to content streaming services, via internet, such as Netflix, Hotstar, Amazon Prime Video and more. With confusions, mainly in pricing and selection options, still existing, it seems on paper that switching over to subscriptions of content streaming services would oretically be right decision.

DTH versus Content Streaming Services via web

Services such as Amazon Prime Video and Netflix do offer relatively increased entertainment options through membership. w, biggest benefit se offer is increased ad-free viewing experiences that makes it easy to consume desired content without borsome advertisements. wadays, many of se services let users unlock a plethora of exclusive deals as far as purchases (of related services) are concerned.

Also, with content creators targeting content streaming platforms more and more, consumption of this content in a timely manner has w become a trend. For instance, blockbuster movie KGF was available on Amazon Prime much before its premiere on cable television and DTH. Rewned filmmakers across all industries in India are also increasingly producing movies/web series exclusive to content streamers.

Would se be eugh to turn user tide from DTH/cable tv towards web?

DTH today requires a mandatory base pack subscription, constituting a set-top box, that is priced at Rs 130 offering free-to-air channels. For or channels, a purchase/recharge is required. TRAI’s new regulations require subscribers to choose ir appropriate packs over mandatory base pack which means Rs 130 + cost of channels being subscribed to on an individual basis. HD channels naturally cost more.

Why can’t I change my mind TRAI?

Prior to new TRAI ruling, DTH operators rmally offered channels in packs which means that you could watch any channel at any given point in time even if you hadn’t subscribed to a particular channel. This was sort of an all-inclusive concept. w, with specific subscriptions, viewing or channels (content) involves shelling out money again.

With new ruling, it means that it re would be pack system meaning you would need a new subscription again to watch newer channels. Here, you would need to approach subscriptions with a virtually fixed mind and se potentially lay emphasis on “needs” more than “wants”.

Content subscription services seemingly solve this problem as re is a pack of content offered whenever you subscribe to any service. We are t being skeptical about DTH here, but even streaming services have started offering variety as far as content is concerned. former still holds sway with “breaking” content stuff such as news; but with genuinieness being criteria, can we trust our news sources to offer accurate and correct “facts”? Wouldn’t entertainment-only be a far better option rar than consume and be influenced by incorrect facts? This is for you to decide.

DTH vs Subscription to Content Streamers - Who wins?

judges, in this scenario, are you. It is truly a misconception to state that DTH would be dead, but we think that it is w time for both TRAI and operators to check on likes (and wants, more than needs, for millennials) of subscribers; today, web is constantly transforming peoples’ lives, hence it is desirable to make win-win for all a reality - for both cable service providers as well as content streaming services.

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