Published 11:42 IST, October 1st 2019
Xiaomi says it sold over 15 lakh devices in Amazon, Flipkart sales
Xiaomi said it sold more than 1.5 lakh devices during the ongoing sale across Big Billion Days on Flipkart, Great Indian Shopping Festival sale on Amazon
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Chinese smartphone brand Xiaomi said it sold more than 1.5 lakh devices in first few hours of festive sale opening across Big Billion Days on Flipkart, Great Indian Shopping Festival on Amazon and Diwali With Mi on mi.com. Majority of devices sold were from smartphone category, Xiaomi said. Apart from smartphones, Xiaomi mand to sell products across various or categories including Mi Ecosystem devices, Accessories and Mi TVs. Full list of Xiaomi devices includes Xiaomi smartphones, Mi TVs, Mi Bands, Mi Power Banks, Mi Earphones and or Mi Ecosystem devices and accessory products.
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Xiaomi also said more than 10 devices were sold per second in first few hours of festive sale opening across all three platforms: Flipkart Big Billion Days, Amazon Great Indian Festival and Mi.com Diwali with me sales. Following is list of Xiaomi devices that saw a massive uptick in terms of number of units sold from each category across all e-commerce channels during ongoing festive sale.
Xiaomi Diwali sale
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Xiaomi said five out of top 10 smartphones sold were Xiaomi smartphones. In Smart TV category, Xiaomi said two out of top three Smart TVs sold were Mi TVs. In wearable category, Xiaomi said two out of top three fitness bands sold were Mi bands. Again, in power banks category, Xiaomi said two out of top three power banks sold were Mi Power Banks. In security camera category, Xiaomi said two out of top three security cameras sold were Mi Security camera. Last but t least, Xiaomi said its Mi Air Purifier 2S was top-selling in Air Purifier category.
“ festive season of Dussehra/Diwali has always been biggest shopping season for customers," said Raghu Reddy, Head of Categories and Online sales, Xiaomi India. "This year we launched several new Mi TVs, Redmi 8A and attractive offers on Redmi te 7 series, Redmi 7, Redmi 7A etc."
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In related news, Amazon said it sold smartphones worth Rs 750 crore within 36 hours of starting sale on its platform. Apparently, re's been a massive uptick in number of premium smartphones being sold on e-commerce platform this time around, as expected. According to reports, e-commerce companies including Amazon could make close to 5 billion dollars worth of sale this festive season. ongoing sale is to close on October 4.
11:05 IST, October 1st 2019