Published 12:13 IST, August 14th 2020
Epic Games Vs Apple: Why is Fortnite developer company mocking Apple's '1984'?
Epic Games Vs Apple has seen recent developments when the Fortnite developer company launched a campaign mocking Apple's '1984' campaign. Read more.
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Fortnite was recently banned from Apple after Epic Games implemented its independent in-app payment system which bypasses tech giant's mandatory 30 per cent fee. decision of banning Fortnite from Apple in its entirety was t received by Epic Games pleasantly and it is one of most dominant mobile software marketplaces in world, launched a campaign against Apple. gaming company dropped a short film titled 'Nineteen Eighty-Fortnite', which is a parody of Apple's infamous '1984' commercial which aired back during 1984 Super Bowl, as a promotion for Macintosh computer prior to its launch.
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Epic Games mocks Apple
video posted by Fortnite as retaliation towards Apple's unwelcomed move is a spoof of Apple's famous 1984 commercial. commercial was dystopian-med and was directed by Blade Runner director Ridley Scott, having a whopping budget of $500,000. Epic's video follows same story as Apple's ad back in day.
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In original commercial, a woman runs towards a big screen housing face of a dictator with a sledgehammer, she later swings sledgehammer towards screen and breaks it. ad closes with words 'Why 1984 won't be like '1984', which is a reference to Orwell's dystopian book. In Epic Games' parody video, dystopian dictator on big screen has been replaced with a speaking logo of Apple.
Im courtesy - Epic Games' 1984 parody
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With video, Epic has filed a lawsuit against Apple, which furrmore brews dispute two companies are having. Fortnite had anunced that y will be giving a permanent drop of 20% on price of V-Bucks, currency used in game. Though se changes were visible for PC and console users, mobile phone users couldn't receive it. Thus, Fortnite directed players to its independent payment system which enables m to get best deal on V-Bucks.
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This was deemed as a violation of Apple's App Store policy by tech giant who later yanked game in its entirety from App Store. This move has w been criticised by Apic Games who claim company is trying to build a mopoly in market. Reports suggest that Google has also banned Fortnite from its platform.
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12:13 IST, August 14th 2020