India to have 700 million gamers by 2028, says Meta India head Sandhya Devanathan

Meta's Sandhya Devanathan at Indian Gaming Convention 2024: Facebook's parent company, Meta, is making a major push in gaming market in India. Speaking at Indian Gaming Convention 2024 in New Delhi, Meta India he, Sandhya Devanathan, said that India is expected to have around 700 million gamers by 2028.

She also said that India has potential of becoming a $8 trillion economy in future and that $1 trillion of this economy will be driven by various digital initiatives. "India could become an $8 trilion economy in near future, with $1 trillion driven by digital initiatives, including gaming," she Devanathan at Indian Gaming Convention 2024.

During her dress, Meta India he also stressed on economic opportunities that gaming ecosystem will be able to generate in country. Devanathan said that gaming ecosystem will be able to generate nearly 300,000 lakh jobs across brands, creators and startups. " Indian gaming market is poised for explosive growth, and we want to be a part of that journey by empowering developers and creators with tools y need to succeed," she ded.

Meta India he on consumer behaviour and interaction

Meta India he also shared details about consumer behaviour on platform. Highlighting response on Meta's family of apps, especially on Facebook and Instagram, Devanathan said that around 200 billion reels are played on Facebook and Instagram daily. She also said that 200 million people shop online in India.

Meta India he on company's strategy for Indian market

Beyond gaming and video, Meta India he highlighted company's focus on India. While outlining Meta's long-term vision for Indian market, Devanathan said that company remained committed to 'fostering innovation and growth within developer community' and that Meta was working on creating an ecosystem wherein creators engage and monetise ir content within ir communities.