Google CEO Sundar Pichai questioned over use of cookie data for targeted behavioral ads

Google CEO Sundar Pichai was confronted with a series of tough questions at US Congress' House Antitrust Subcommittee hearing on Wednesday, July 29 regarding company's 2007 acquisition of tech platform DoubleClick.

As per reports, by connecting users browsing data (collected through DoubleClick cookie) to ir Gmail accounts, Google was able to merge email information, search history, location data, etc. with its users’ wider internet browsing activity, refore exponentially growing its capacity to profile and target individuals with behavioral s. 

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Demings quizzed Pichai

According to reports, Representative Val Demings argued that by merging DoubleClick cookie information and Google account data, tech giant annihilated client security on web. He ded that re were such ncies for Google users to prevent this massive privacy intrusion.

Demings is reported to have pressed Pichai on wher he personally signed off on privacy-hostile move, given that he became Google CEO in 2015.

As per reports, Pichai hesitated before endeavoring a dull reaction just to be questioned on same once more. Demings reportedly went on to contend that "more user data means more money" for Google, which was countered by Pichai wherein he said that "in general that's t true". Pichai n replied that most of data collected by Google "is to help users and provide personalised experiences back". 

Antitrust hearing

This is first time big-four tech companies are testifying toger to answer lawmakers on antitrust laws. As per reports, critics have accused se companies of becoming powerful by gobbling up scores of rivals, stifling competition and invation, and raising prices for consumers.

four tech companies have millions of customers around globe, and a combined value greater than ecomies of many nations. While Jeff Bezos is world’s richest individual; Mark Zuckerberg is fourth-ranked billionaire.

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