Google Search upgrade makes it easier to find live sports and TV listings

In order to save in time and efforts of many online users when it comes to watching ir favourite shows or which channel to tune in to watch a match, Google is upgrading its 'Google Search' with some new features to help users find live sports, shows, and movies. anuncement was made by Google on Thursday, August 13.

"Today we’re adding new features to Google Search in U.S. to help you quickly find live games you're looking for," reads a Google blog post from Group Product Manr, Search Satyajeet Salgar. "And when game is over, we’re here to help you discover live TV shows or movies that you may like too," Salgar added.

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Where to watch live sports?

search process is quite simple. For NBA and MLB fans, finding a game is much more easier w. All one needs to do is just search for your favorite team to pull up a well-organized list of airtimes and channels for upcoming match. This also includes a new 'live on' section that shows live TV options in your specific area. More leagues will be integrated soon, Google said.

"w when you come to Search looking for your favorite team, you’ll see live TV options for MLB and NBA games (and we’ll be integrating more leagues in future). Search for “where to watch Clippers game” or “how to watch A’s game,” on your phone and you’ll easily find information on how to tune in across a variety of services where game may be available",Salgar explained.

One can also find live TV options by searching for individual team or game. For instance, if you search for 'Dodgers game',you will see all of google's usual game day features like live scores, top stories, and standings, however, you will w see a new 'Live on' button which shows live TV options in your area, he added.

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What about or live TV shows?

Starting from this week, Google is enhancing  feature by adding carousels of live content from cable and broadcast providers. se recommendations will show content on live TV so users can keep track of everything that’s available for m.  It can be recalled that last year, Google added a new way to find TV shows and movie recommendations in Search so users can easily decide on what to watch next. 

When you search for things like 'what to watch' or 'good shows to watch' on mobile, you’ll w have visibility into both streamings and live TV shows. Google's 'On TV w' carousel shows users programming across multiple channels that are currently airing, while 'On TV later' shows users recommendations for future programming. So when it’s Sunday night and you just can’t decide what to watch before week begins, Google Search has your back!

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