Google's acquisition of Fitbit under scrutiny by EU regulators

Regulators from European Union are investigating long-term implications of Tech Giant Google acquiring Fitbit and researching possibility if of those move allowing Google to drive rival manufactures of wearable devices, app developers and or online service providers out of business. According to reports, if Google is able to kill off its competition it will boost its own mopoly over online advertising.

EU wary of Google's growing dominance

As per reports, EU regulators are concerned that that entirety of Fitbit’s data about its users, such a data about health, location, heart rate and calorie burned will expand Alphabet Inc (owner of Google’s) market dominance and pseudo mopoly. According to reports, European Commission will come to a decision on Google’s acquisition of Fitbit by July 20.

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According to reports, even Australian Competition and Consumer Commission (ACCC) has bee wary of deal and has launched its own investigation. Much like EU regulators, ACCC is concerned about long term affects this deal will have on digital marketing and also health markets. As per reports, Fitbit anunced deal back in vember last year and revealed that Google would be acquiring it for US$2.1 billion. Many n-governmental privacy groups are also against move.

ACCC chair Rod Sims has claimed that Fitbit has been garing user’s health data for almost a decade w and that this deal will allow Google to get a more comprehensive set of user data. ACCC also claimed that much of Google’s mopoly was due to its vast search and location data as well as ba ground data it has collected through third-party apps.

(Representative Im)(Im Credit Pixabay)

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