Google's Fitbit acquisition in massive $2.1 billion deal under European Union probe

European Union regulators are investigating long-term implications of Google acquiring health and fitness monitoring techlogy Fitbit. European group of nations is also researching if acquisition will allow tech giant to drive rival manufactures of wearable devices, app developers, and or online service providers out of business. 

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EU wary of Google's growing dominance

As per reports, EU regulators are concerned that that entirety of Fitbit’s data about its users -- such as health status, location, heart rate and calorie burned -- will expand Alphabet Inc owned tech giant's market dominance and mopoly. According to reports, European Commission will come to a decision on Google’s acquisition of Fitbit by July 20.

Meanwhile, Australian Competition and Consumer Commission (ACCC) too has been wary of deal and has launched its own investigation as per international media reports. Much like EU regulators, ACCC is concerned about long term affects this deal could have on digital marketing and health markets.

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Fitbit had anunced deal back in vember last year and revealed that Google would be acquiring it for a huge sum of $2.1 billion. Many n-governmental privacy groups are also against move.

ACCC chair Rod Sims has claimed that Fitbit has been garing user’s health data for almost a decade w and that this deal will allow Google to get a more comprehensive set of user data, as reported. As per ACCC, Google’s mopoly lies in its vast search and location data as well as background data it has collected through third-party apps.

(Im Credits - AP)

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