Here's what Mark Zuckerberg's ‘privacy vision’ for Facebook really means

Mark Zuckerberg’s abrupt Wednesday declaration of a new ”privacy vision ” for social networking was for many people a sort of Rorschach test.

Looked at one way, manifesto re as an apology of sorts for Facebook’s history of privacy transgressions, and suggested that social network would de-emphasize its huge public social network in favor of private messaging between individuals and among small groups.

Looked at ar, it turned Facebook into a kind of privacy champion by embracing encrypted messaging that’s shielded from prying eyes — including those of Facebook itself.

Yet ar reing suggested whole thing was a public-relations exercise designed to lull its users while Facebook entrenches its competitive position in messaging and uses it to develop new sources of user data to feed its voracious vertising machine.

As with many things Facebook, truth lies somewhere in between. Facebook so far isn’t elaborating much on Zuckerberg’s manifesto. Here’s a guide to what we kw at moment about its plans.

What's happening to Facebook

In one sense, thing. Its existing social network, with its newsfeeds and ps and 2.3 billion global users and $22 billion in 2018 profit, won’t change and will likely continue to grow. Although user growth has been stagnant in rth America, Facebook’s global user base expanded 9 percent in last quarter of 2018.

But Zuckerberg suggested that Facebook’s future growth will depend more on private messaging such as what it offers with its WhatsApp, Messenger and Instagram Direct services. Facebook CEO said private messaging between individuals and small groups is “by far” fastest growing part of online communications.

Naturally, Facebook wants to be re in a big way.

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What's changing in messaging

Its first step will be to make its three messaging services communicate better with each or. That would let you mess a friend on WhatsApp from Facebook Messenger, which isn’t currently possible. It would also link your messaging accounts to your Facebook ID, so people can find you more easily.

Zuckerberg also promised to greatly increase security of se messs. It will implement so-called end-to-end encryption for messaging, which would scramble m so that one but sender and recipients could re m. That would bar access by governments and Facebook. WhatsApp is alrey encrypted this way, but Messenger and Instagram Direct are t.

first change users might tice is ir dress book, said Siva Vaidhyanathan, director of Center for Media and Citizenship at University of Virginia. While your Facebook, Instagram and WhatsApp contacts might be quite different w, if services combine to some degree, your contact lists will, too.

“As se services merge, we might end up basically having se huge combined dress books from three messaging services,” he said.

RE | How Facebook stands to profit from its ‘privacy’ push

When this will happen

You’re t likely to see any of se changes anytime soon. In his blog post, Zuckerberg said plan will be rolled out “over next few years. ... A lot of this work is in early sts.”

And it’s subject to change. EMarketer analyst Debra Aho Williamson points out that previous Facebook visions of future haven’t quite panned out. A few years ago, for instance, Zuckerberg predicted that video and augmented and virtual reality would be a much bigger part of Facebook than what materialized, for example.

But it shows that Facebook is trying to apt as people shift toward services like Instagram and WhatsApp over Facebook — which today has 15 million fewer U.S. users than in since 2017 , according to Edison Research. In his post Zuckerberg said he expects Messenger and WhatsApp will eventually become main ways people communicate on Facebook’s network.

“re’s t a sense that things will fundamentally change overnight, or even probably this year,” Williamson said, “But it signals Facebook is thinking more seriously about embracing way people communicate today.”

What it means for privacy

Encrypted messaging is in many ways a big plus for privacy. But way Facebook collects information about you on its main service site isn’t changing, said Jen King, director of consumer privacy at Stanford Law School’s Center for Internet and Society.

“This is limited to a very specific part of platform and it doesn’t really dress all ways Facebook is still collecting data about you,” she said. So users should still be alert about privacy settings and careful about what y choose to share on Facebook.

Facebook is likely to collect data about your messaging — so-called metata that, according to security experts, will let it kw who you communicate with, when and how often you text m, where you are when you do it and for how long. That can tell Facebook a lot about you even if it can’t re contents of your messs.

Vanishing posts

Though timeline is hazy, Zuckerberg did outline or changes users will eventually see. He said company is looking at ways to make messs less permanent, a la Snapchat or Instagram “Stories,” which disappear after 24 hours.

“Messs could be deleted after a month or a year by default,” Zuckerberg wrote. “This would reduce risk of your messs resurfacing and embarrassing you later.” Zuckerberg said users will have ability to change time frame or turn off auto-deletion. “And we could also provide an option for you to set individual messs to expire after a few seconds or minutes if you wanted.”

Payments

Facebook will likely also expand way users can use its platform to pay for things, said Justin Brookman, director of consumer privacy and techlogy policy for Consumer Reports. Zuckerberg didn’t mention any new payment plans specifically but did bring up payments four times in his post.

Currently Facebook lets its users pay friends or businesses digitally by linking a credit card or PayPal account and that’s method is t likely to change anytime soon. But as Facebook looks to emulate Chinese behemoth WeChat , it could let you reserve a table through Facebook inste of going through an outside app, or order an Uber.

“Ideally Facebook will try to get a cut of all transactions,” Brookman said. A digital currency of Facebook’s own is also rumored to be in works.

“Like many or companies Facebook is exploring ways to lever power of blockchain techlogy,” Facebook said in a statement. “This new small team is exploring many different applications. We don’t have anything furr to share.”