In conversation with: The Non-Techie Tech Entrepreneur

Mr. Aby Abraham, founder of PromptTech, delves into his remarkable journey as a non-tech entrepreneur leing a growing tech startup.

What can you tell us about story of PromptTech?

PromptTech was started solely with a vision to build a collaborative ecosystem of tech enthusiasts and business professionals to solve challenges of SMEs. Unlike many startups, we h no products at setting up stage. Also, starting a technology startup as a non-techie entrepreneur h many hurdles. Convincing initial employees and my family members was difficult. Failures were a repeated part of our growth until we succeeded in every aspect of our journey.

From outset, attracting investors and chasing valuations were never our priority. cornerstone of our success lies in independent ecosystem we've created. This ecosystem has enabled us to serve over 2,000 SMEs in India and abro. Despite my limited visits as a non-resident to office in India and direct involvement in selling our products or coding, system we have crafted has proven remarkably self-sufficient.”

Could you share your ideas about loyal team building?

“At PromptTech, our approach to building a loyal team centres on treating employees as co-owners. Most of our team members come from middle-class backgrounds. Having been brought up in a similar environment, I understand ir aspirations well, primarily to achieve financial independence. I motivate m along path I took to achieve it in my 30s by instilling a sense of responsibility for ir careers. By providing a platform where y can showcase ir efforts and utilize ir abilities to maximum, y feel a sense of ownership for ir growth, which ds to creating a pool of independent and loyal team members.”

How do you navigate technology-related challenges as a non-techie founder?

“Navigating technology challenges as a non-techie founder was initially challenging. However, we have successfully overcome that, recently we have established our R&D division in world’s largest technological hub, Silicon Valley. We could able to bring a highly experienced software veteran from Silicon Valley to join us as CTO and he our R&D initiatives.

I collaborate with my team to identify problems and share concepts. Our expert tech team develops solutions to dress m. This strategy helped me bridge tech gap effectively.”

How does Indian startup ecosystem support non-residents in starting a business here?

“India is a rapidly emerging ecosystem for startups, and all government agencies are encouraging enterprises to thrive here. However, my suggestion is that introducing basic entrepreneurship training in our schools and raising awareness about potential of entrepreneurship among young minds can be beneficial.

In our experience, all government bodies with which we engage such as Kerala Startup Mission and Startup India, are actively involved in numerous initiatives to encourage enterprises.

best part is that most of se initiatives and support systems are available online, making it easy for non-resident founders like me to set up and manage operations without any hassle.

Could you provide an overview of PromptTech's key areas of expertise?

Our focus group is startups and SMEs. We understand various challenges entrepreneurs face at this stage, particularly in technology, budget, and resources.

Currently, we focus on three core areas of expertise- RetailTech, InsurTech, and Business Support Services. Maybe in future, we may offer many or solutions; however, we have decided to always stand with SMEs and startups.

SMEs in retail sector struggle to thrive without a proper tech partner. We strive to be a long-term RetailTech Partner that understands ir needs and limitations by providing tailor-me, flexible, and affordable solutions designed to optimize retail operations. Regarding InsurTech, we are developing self-assessment tools for enterprises to analyze ir risk factors in business and determine optimal insurance program without relying on external visors. Our global delivery division in India enables us to offer various IT and non-IT  business support services for SMEs within ir budget.”

How do you perceive current potential opportunities in Indian market?

“ Indian market offers incredible opportunities for startup companies. Its vast size and untapped potential make it an exciting prospect for growth and innovation. demographic diversity creates a wide range of consumer needs and preferences, making it an ideal ground for startups with innovative products or services.”

Where do you want to see promptTech in anor five years?

“We envision PromptTech as go-to trusted partner for SMEs, continuing to provide a comprehensive range of solutions and support services. Our goal is to be at forefront of simplifying technology, ensuring it seamlessly empowers SME owners to scale ir operations without complexity. One of our areas of focus will be on enhancing our AI-enabled r ERP solution to empower SMEs in retail industry.”