Published 19:55 IST, November 8th 2020
India surpasses US to become Snapchat's top market for new users with 32% downloads in Oct
India became Snapchat's epicenter for most single-day downloads in any country with 4.3 lakh new users downloading the app on October 28
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India has become Snapchat's top market in terms of new users, surpassing United States daily download numbers. According to Apptopia, India on October 28 became Snapchat's epicenter for most single-day downloads in any country with 4.3 lakh new users downloading app. Experts say that growth of Snapchat in Indian market is partly driven because of ban imposed on TikTok by Indian government.
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Apptopia reported that India alone gave lion's share to Snapchat when it came to new app downloads in month of October. India accounted for nearly 32 percent of all global Spanchat downloads last month, followed by United States netting 18 percent of total share. Mexico, Indonesia, and Russia grabbed third, fourth, and fifth positions respectively. India had also topped list in July, accounting for 20 percent of total downloads.
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Latest features
Snapchat's incredible growth can also be credited to its timely release of updates, which it brings according to user feedback and also tries to add new features to increase engment on application. app has gone through a whole lot of changes since its launch and looks completely different from how it came out. Updates have been made to UI, bugs have been fixed and new features have been introduced.
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Snapchat latest update brings a new feature that will be enjoyed by content creators and influencers. new update allows user to display ir subscriber count on Snapchat. w, or users can see number of subscribers ir favorite content creators and influencers have. Snapchat has also had a major update with music. Users of Snapchat can w send snaps with songs from catalog provided by application.
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19:55 IST, November 8th 2020