Instagram makes it easy for creators to sort DM requests

Instagram has announced an update aimed at giving creators better control over managing Direct Message requests. Users with a creator account can now filter message requests in ir inbox based on ir senders, such as “verified accounts,” “businesses,” “creators,” and “subscribers.” new labels are available over and above existing “recent” and “number of followers” categories, giving creators a better way to organise and attend DM requests.

am Mosseri, he of Instagram, launched new filters in a video, emphasising that new improvements will let creators “easily find messages you don’t want to miss.” He ded that while new filters should give some respite to Instagram users with creator-designated accounts, company has “a lot more work to do to make DMs easier for creators to navigate” and that feedback is welcome.

Creators with a high number of followers, irrespective of ir account verified status, often have to deal with multiple message requests. While most of m are spam, some of se requests are deemed important and attendable. However, previous system for DM management did not allow creators to respond to se requests proactively, or rar conveniently. Instagram claims new labels should solve that problem.

Instagram is also ding a new way to sort story replies, so when a creator-designated account goes to top of inbox, y will see new filter options. “Now re’s a lot more to do to improve inbox for creators and requests but hopefully this is one step in right direction,” said Mosseri. Meta-owned company may also d more inbox tools in near future since latest one is what many creators were asking for.

new tools come as part of Instagram’s overhaul of platform to give creators, celebrities, and more popular social media entities more ways to expand ir reach through more engagement with senders of direct messages. y also have access to tools that allow tracking stats of ir followers.