Instagram to Let Users Reset Recommendations to Stop Seeing Unwanted Content

Instagram is finally making it possible for users to reset algorithm that curates recommendations across Explore page, home feed, and Reels. Meta-owned platform will soon launch a tool to reset algorithmic content for a fresh start. It will be available globally for both ult and teen accounts.

"In just a few taps, you'll be able to clear your recommended content across Explore, Reels, and Feed and start fresh," said Meta.

ability to reset recommendations will particularly help users who feel ir Instagram feed does not represent ir preferences for content. Several users have often criticised platform for serving irrelevant content based on one interaction or two with a post or Reel on a similar topic. For instance, a user may have liked a Reel on food recipes in past, but y no longer want similar videos to appear in Reel tab.

Once users reset ir algorithm, Instagram starts personalisation for ir accounts all over again, based on posts, Reels, and accounts y engage with.

new feature is part of Meta's efforts to ensure better guardrails on platform for teenagers. "We want to make sure everyone on Instagram -- especially teens -- has safe, positive, age-appropriate experiences and feels time y're spending on Instagram is valuable," company said. "We want to give teens new ways to shape ir Instagram experience, so it can continue to reflect ir passions and interests as y evolve."

However, resetting algorithm could also cause users to feel ir Instagram experience has degred immediately. dressing that problem, Instagram he am Mosseri posted a video explaining how resetting recommendations could help improve experience. In a video, he said, "It's going to make your Instagram much less interesting at first because we're going to treat you as if we know nothing about your interests and it will take some time to learn those again. So it's not something I recommend doing all time -- but if you do end up in a place where you really don't feel good about your experience, this gives you an out."