Published 15:58 IST, February 16th 2023

Musk threatens to fire Twitter engineers as Biden gets more engagement on tweets than him

Elon Musk allegedly threatened to fire Twitter's engineers after his tweets during the Super Bowl attracted less engagement than US President Biden's tweet.

Reported by: Digital Desk
Follow: Google News Icon
  • share
Image: AP/Shutterstock | Image: self
Advertisement

Twitter CEO and tech billionaire Elon Musk reportedly threatened to fire several of social media platform's engineers after his tweets received less engagement on Super Bowl as compared to US President Joe Biden's tweet about event. Platformer reported that Musk got 80 of his employees to build a sytstem so that his tweets would be viewed more. It was reported that Musk's Super bowl tweet got nine million impressions as compared to Biden’s which got 29 million.

report said that on Monday, James Musk, Elon Musk's cousin summoned Twitter's engineers to “help solve” “high urgency problem” of Musk’s low engagement. After Super Bowl concluded, Musk flew his jet to California to confront his team and demed y fix issue. Eighty engineers were pulled in for project and worked to “investigate various hyposes about why Musk’s tweets weren’t reaching as many people as he thought y should” and to test solutions, per report.

Advertisement

By Monday afternoon, engineers were able to send out a code that would allow Musk’s tweets to bypass algorithm and boost his posts by a factor of 1,000 by using a tool called “power user multiplier”, which only has been applied to Musk, Paltformer report said.

On Tuesday, Musk tested out feature and posted a “forced to drink milk” meme in which “Elon’s tweets” were forcibly fed to “Twitter”. As of now, milk meme tweet has nearly 161 million views and 1.4 million likes.

Advertisement

Later that morning, Musk seemed to acknowledged boost in his tweets’ views and wrote: “Please stay tuned while we make justments to uh .… ‘algorithm,'” he wrote.

“He bought company, me a point of showcasing what he believed was broken and manipulated under previous management, n turns around and manipulates platform to force engagement on all users to hear only his voice,” a current Twitter employee told Platformer. “I think we’re past point of believing that he actually wants what’s best for everyone here,” he ded. 

Advertisement

Musk fires leing Twitter engineer

Several weeks back, Tesla CEO fired a leing Twitter engineer who reportedly told Musk that engagement on his page h declined because interest in him h dwindled. According to a Platformer report published last Thursday, Musk convened some of what little staff he h left at company and demanded to know why his tweets were underperforming.

“This is ridiculous,” he reportedly said in a Tuesday meeting last week. “I have more than 100 million followers, and I’m only getting tens of thousands of impressions,” he ded. “You’re fired, you’re fired,” Musk allegedly told top engineer who h offered this narrative.

Advertisement

15:58 IST, February 16th 2023