Mystery behind Instagram's most liked egg cracked

mystery behind egg that dethroned Kylie Jenner to become most-liked post on Instagram has been solved. 

im, as it turns out, was a project created by three British vertisement executives, who teamed with Hulu for a 30-second public-service anuncement promoting mental-health awareness. 

world record egg from Instagram teased a big reveal on Friday, February 1, following a Super Bowl, to debut exclusively on Hulu. In teaser, egg literally cracks and collapses, due to stress of being Instagram famous, reported Variety. 

RE: Meet 19-year-old Indian-origin Ishan Goel, Man Behind ‘world Record Egg’

It n directs users to talkingegg.info, a site with links to mental-health organisations around world. 

''Recently I have started to crack. pressure of social media is getting to me'', egg says in spot, which also was posted on it's an Instagram account on Monday, February 4. ''If you are struggling too, talk to someone. We got this''.

RE: An Egg Has Dethroned Kylie Jenner As World's Most-liked Instagram Photo, Here's Her Cracking Response

Variety furr reported, 'Eugene' egg was created by London-based vertisement executive Chris Godfrey, who was curious to see if a picture of an egg could become a social media star. He went on to work with C J Brown and Alissa Khan- Whelan, to maintain account. Eugene w has more than 10 million followers, and original January 4 post w has over 52 million likes.