Snapchat to pay social media users $1 million a day for entertaining clips

Snapchat is offering a share of $1 million to its users every day as it tries to compete with video-sharing app TikTok over viral videos. Snapchat's new feature called 'Spotlight' will introduce major changes to how its users find content on platform as it will use an algorithm to recommend most engaging posts to watch based on user interest.

According to Guardian reports, Snapchat said in a statement that feature will include people with private and personal accounts as well as its biggest stars. Furr, $1 million-a-day payment would run till at least end of year, however, if it is successful it could potentially continue into 2021, company ded.

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Spotlight to feature most entertaining snaps

Snapchat furr said that Spotlight will surface most entertaining snaps from app community all in one place, and will become tailored to each Snapchatter over time based on ir preferences and favourites.

Furr, videos of Snapchatter have to be submitted to scheme to be eligible for earnings. How much a video makes for its owner depends on a formula set by company which also includes how many views video earns. Also, Snapchat is yet to inform about how many people $1 million-a-day prize will be split between and what will be maximum individual earnings.

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Users need to be above 16 years

In order to participate in engaging content making and to receive payment, users have to be 16 years and above. y are also needed to obey a set of rules around copyright, sponsorship, and or rules put forth by company.

Snapchat will also moderate feed for violations and check if anyone is trying to manipulate  algorithm. company warmed users by saying that y actively monitor for fraud to ensure that y only account for auntic engment with Snaps.

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