The North Face becomes first largest major brand to join Facebook ad boycott

In a big blow to Mark Zuckerberg, rth Face on Friday became highest-profile company in America to join several groups boycotting Facebook vertisements. outdoor recreation company tweeted that it would join campaign launched by several civil rights organizations earlier this week.

Anti-Defamation League, NAACP, Sleeping Giants, Color Of Change, Free Press, and Common Sense are among various organisations that called on companies to stop vertising on Facebook in month of July to protest against platform’s ‘failure to regulate hateful content’.

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rth Face vowed to suspend vertising on platform immediately. In a statement dated June 19, company anunced it is halting all activities and paid vertisement with Facebook until platform opts stricter policies to stop racist, violent, or hateful content and misinformation spre. company said it stands with NAACP and or organisations that are working to ‘Stop Hate for Profit.’ (https://www.stophateforprofit.org/)

Several smaller companies in recent weeks have alrey suspended Facebook vertising, which generates roughly 98 percent of company's revenue.

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Civil rights groups call for a pause on Facebook s

campaign comes amid rising scrutiny of Facebook's largely hands-off approach to political speech. groups say that Facebook amplifies white supremacists, allows posts that incite violence and contain political propaganda and misinformation, and doesn’t stop “b actors using platform to do harm.”

y want to apply public pressure on Facebook to “stop generating revenue from hateful content, provide more support to people who are targets of racism and hate, and to increase safety for private groups on platform.” big tech companies have struggled over how to man floods of posts and videos that users put on ir platforms every day.

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Facebook’s employees recently publicly criticised CEO Zuckerberg for deciding to leave up posts by President Donald Trump that suggested police-brutality protesters in Minneapolis could be shot. As it faces criticism for its policy of allowing politicians to post false information, including about voting, company is launching an effort to boost US voter turut.

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