TikTok UK chief quells data safety doubts, says app growing despite geopolitical battle

TikTok UK chief has said user data entrusted to app is t destined for China amid serious allegations about collusion with Chinese government coming straight from US President Donald Trump. United States administration has even gone as far as issuing an executive order that would restrict app from functioning in country citing a 'national security risk'.

Read: TikTok May Challenge US Order Banning Transactions With App: Reports

TikTok rapidly growing

While speaking to Observer, TikTok UK head Richard Waterworth said that Chinese social media app was rapidly growing in UK and US despite being caught in middle of a geopolitical power struggle.

As per reports, TikTok is widely popular among younger generation and has been downloaded more than 2 billion times with as many as 800 million regular users. app allows its users to create short 12-60 second videos.

Earlier, Trump claimed Chinese social media app was a national security concern for its alleged siphoning of user data and tracking of device location. His sentiments have been echoed by many conservative politicians in United Kingdom as well as with government mulling over restrictions.

However, Tiktok is t only Chinese app that has been targeted by Donald Trump. US President has gone after several or Chinese tech companies, including popular messaging app WeChat.

Read: Estonia's Information System Authority Bans Employees From Downloading TikTok

Trump in a bid to take concrete action against Chinese tech companies signed two executive orders that would ban apps like TikTok and WeChat in United States. executive orders will take effect from next month, 45 days after its signing. Trump has given that time for apps to be bought out by US companies like Microsoft. Despite executive orders, TikTok has vowed to continue its operations in US and challenge legality of order.

Next month, Tiktok is planning a large scale advertisement campaign in United Kingdom with aim of expanding apps reach. A number of famous artists that have benefitted from ir popularity on social media app, like Cat Burns and rapper S1mba will be part of advertising campaign.

Read: TikTok Launches New Information Hub To Target Misinformation Regarding Data ft

Read: TikTok To Continue Operations In United States Despite Trump's Executive Orders For Ban