Published 11:09 IST, April 6th 2021
Tim Cook reveals possibility of Apple Car, expresses admiration for Elon Musk
In an interview with Kara Swisher podcast "Sway", Tim Cook spoke at length about his interest in autonomous tech, the future of Project Titan and Apple car.
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Apple brand has long been associated with rumours of an autonomous car in making. Recently, Apple chief Tim Cook hinted at same during an interview on "Sway" Kara Swisher podcast. Although he was okay with talking about his miration of autonomous cars and his idea behind it, Cook was careful not to reveal too much and managed to avoid questions that outright asked if Apple is on plan of producing a car.
Tim Cook talks about autonomous tech and hints at Apple car
"An autonomous car is a robot. And so re’s lots of things you can do with autonomy. And we’ll see what Apple does," said Cook, as he voiced his miration for autonomous cars. “We love to integrate hardware, software and services, and find intersection points of those because we think that’s where magic occurs. And we love to own primary technology that’s around that.”
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By looks of what he stated, Apple seems to be interested in idea of building an autonomous-driving technology platform more than building a car. Having said that, it is true that company has always been much more inclined towards manufacturing. It wouldn't be surprising to find out that Apple car would be manufactured by ir in-house engineers.
Earlier this year, strong rumours were floating around about Apple being in talks with Japan-based Nissan and South Korea-based Hyundai and Kia for building Apple car. According to sources close to Apple, company wants to work with an automaker that will let m hold gear on every software and hardware that will go into making of car. But deal eventually fell apart in February and everything came back to square one. At this point, it is difficult to know when will Apple car come out or what it will look like but it seems like car will be going up against Musk's Tesla.
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Tim Cook established his appreciation for Tesla maker Elon Musk in Kara Swisher podcast as well. "I’ve never spoken to Elon, although I have great miration and respect for company he’s built. I think Tesla has done an unbelievable job of not only establishing le but keeping le for such a long period of time in EV space. So I have great appreciation for m.”
To put it shortly, Apple has been actively working on Project Titan that is being led by Doug Field, former Senior Vice President of Engineering at Tesla. Tim Cook's recent interview suggests possibility of Apple being manufacturer and car incorporating autonomous driving systems. Lastly, car has plans of being a strong contender for Tesla in EV space.
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11:09 IST, April 6th 2021