Published 06:36 IST, October 31st 2019
Twitter to ban all political advertising, says CEO Jack Dorsey
In an announcement made by CEO Jack Dorsey on Wednesday, Micro Blogging social media platform Twitter will stop accepting political advertisements from Nov 22
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In an anuncement made by company CEO Jack Dorsey on Wednesday, Micro Blogging social media platform Twitter will stop accepting political advertisements starting from vember 22. company’s decision comes after weeks of Facebook stumbling over same issue. Twitter CEO anunced move in a series of Tweets. He claimed that internet advertising was effective for commercial advertisers. However, same kind of advertising held significant risks when it came to politics, as it could be used to influence audience.
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'Political messs reach should be earned, t bought'
Dorsey believes that reach of political messs “should be earned, t bought.” He said online political ads present challenges to civic discourse, as y include videos that are manipulated and information that has t always been verified or fact-checked, and which can be misleading. He furr added that this happens “all at increasing velocity, sophistication, and overwhelming scale.” He added that he worried that political advertising on internet “has significant ramifications that today’s democratic infrastructure may t be prepared to handle.”
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Ackwledging fact that Micro-Blogging platform is a small part of larger political advertising ecosystem, he pressed upon need to have more forward-looking political ad regulation. Dorsey has anunced that Twitter will share final policy by vember 15, which will come into effect on vember 22.
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move by Twitter is in complete contrast to Facebook, a rival social media giant, that has faced a backlash for its controversial policies on political advertising. Facebook's CEO Mark Zuckerberg has said that it is incorrect for private companies to censor politicians or news in a democratic country.
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05:36 IST, October 31st 2019