Vivo pips Samsung, Xiaomi tops in latest India smartphone market report

Vivo has replaced Samsung to become second most-selling brand in India's smartphone market in third quarter of 2024, according to CyberMedia Research's latest data. market research firm's India Mobile Handset Market Review Report for Q3 2024 has revealed that Vivo grew 10 per cent year-over-year to secure a market share of 16.3 per cent in market, while Samsung captured third spot with a marginally less 16.2 per cent market share.

India's 5G smartphone market saw a year-over-year growth of 3 per cent in Q3 2024, report said, citing robust consumer demand, especially in mid-range and premium smartphone categories, despite economic hewinds. shipments of 5G smartphones rose to 82 per cent, accounting for a 49 per cent YoY growth. smartphones in Rs 10,000-Rs 13,000 segment saw a YoY surge of over 100 per cent during quarter, report said.

While Vivo, with a 10 per cent YoY growth, and Samsung, registering a 3 per cent YoY decline, captured second and third spots with a marginal difference in ir shipment volumes, Xiaomi topped chart with a 17 per cent share during 2024's third quarter. According to data, Xiaomi -- which recently saw exit of its India president Muralikrishnan B -- grew 4 per cent YoY, driven by smartphones like Redmi 13C 5G and Redmi 13 5G. Its sub-brand POCO registered an 8 per cent YoY growth in shipments.

Oppo came fourth on list with a 13 per cent share, accounting for highest 33 per cent YoY growth in shipments. Its spinoff Realme saw a 15 per cent YoY decrease in shipments to land fifth position on chart with a 12 per cent share. Nothing, which is latest entrant to smartphone market, showed an "impressive growth" of roughly 646 per cent, while Motorola witnessed a 74 per cent growth.

“Looking ahe, mobile handset market in India is expected to maintain stey growth. As brands focus on bridging technology gaps and introducing affordable 5G devices, competition will likely intensify. new wave of AI-capable devices will continue to fuel consumer preferences in coming quarters," said Pankaj Jli, Analyst-Industry Intelligence Group (IIG), CyberMedia Research (CMR).