In a dramatic turn of events, Zomato CEO Deepinder Goyal has shared screenshots to show that Beer Cafe -- one of India's largest Beer chains -- is running a scheme, which is somewhat similar to Zomato Gold -- company's member-only dine-out and social drinking programme. In what is even more interesting about Goyal's tweets, Beer Cafe is owned and operated by National Restaurant Association of India (NRAI) president Rahul Singh. Of late, NRAI has been very critical of Zomato over discounts it offers to users under Zomato Gold. NRAI also happens to be among most active participants and prominent voices of #LogOut campaign. NRAI has encourd thousands of restaurants to de-list mselves from Zomato Gold and similar programmes offered by or food aggregators in India.

READ | NRAI refuses to budge on its stand on discounting scheme offered by Zomato

Goyal shared a letter on Twitter on what he thinks about on-going trouble with thousands of restaurants across major Indian cities.

Goyal's full mess below:

"This proves that Rahul Singh, is t really against deep discounts, as se discounts are being offered on his own brand, on his own app.

On a democratised platform like Zomato, large restaurant owners have to compete with independent restaurants on a hyperlocal basis, and are t able to lever ir large presence to pull more distribution/profits.

An aggregator's most important job is to level playing field for everyone. This is t about aggregators vs restaurants; this is about small restaurant owner vs large restaurant owner - and we are being painted as bullies.

This logout campaign as it seems w, is driven by Rahul Singh, along with participation of a few large restaurant owners, to use NRAI platform to sabot aggregators and benefit mselves.

We stand by changes we are making to Gold, y are in supreme interest of our restaurant partners and valued members – it helps everyone win."

READ | Zomato CEO Deepinder Goyal clears air on protest over Beef and Pork deliveries in West Bengal

Taking a jibe at #LogOut campaign, Goyal said Zomato is logging out of logout campaign.

"We have said eugh and we are getting back to work. I am confident better business sense will prevail at end," Goyal said in his tweet.

What's issue

Over 2,000 restaurants logged out from Zomato Gold scheme and similar dine-out programmes offered by or platforms as part of #LogOut movement. se restaurants have claimed that deep discounting offers by Zomato and or food aggregator apps were hurting ir business. Meanwhile, Zomato has also reached out to restaurants with an assurance to make certain changes to its Zomato Gold programme.