Blinkit-Swiggy Clock Record-Breaking Orders, Sell Nearly 700 Rakhis Per Minute on Raksha Bandhan

Quick commerce platforms Blinkit and Swiggy Instamart have reported impressive sales figures and milestones as they celebrated Raksha Bandhan, marking the beginning of India's grand festive season.

BlinkIt’s CEO, Albinder Dhindsa, shared on X that the platform achieved a record 693 rakhis per minute in sales, along with the highest-ever OPM (Orders per Minute), GMV, chocolate sales, and numerous other metrics.

"We'll cross all time high orders in a day on blinkit in a couple of minutes. We also hit the highest ever OPM (Orders per minute), GMV, chocolate sales and most other metrics today! And at its peak - we hit 693 RPM (Rakhis per minute). Thank you to all our customers (especially the ones who placed their first blinkit order today) for trusting our service. Happy Raksha Bandhan to all." he wrote in the caption. 

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Mr Dhindsa also announced that it would switch to International mode for Raksha Bandhan, with the company allowing orders from 6 countries, including the USA, Canada, Netherlands, Germany, France and Japan.

Blinkit, formerly known as Grofers, was acquired by Deepinder Goyal-led Zomato in an all-stock USD 570 million deal in 2022.

Swiggy Instamart also experienced an exceptional surge in sales. Co-founder Phani Kishan shared on X, "Raksha Bandhan celebrations are in full swing-clocking higher orders per minute (OPM) than our peak yesterday, which was already a historical high." He added, "We expect to sell as many rakhis today as we have sold all year, and that's already 5x more than last year!" The previous day, he had enthusiastically posted, "We've sold 5x the number of rakhis this year on @SwiggyInstamart compared to all of last year, and Raksha Bandhan is still tomorrow!"

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All two companies have recorded higher sales compared to their 2023 performance.