‘Chinese Love Guru’: Woman in China Earns Millions with Unconventional Marriage Advice

A Chinese influencer who is also known as the ‘Love Guru’ has been the centre of attention of the internet users as he teaches the aspiring brides how to get a rich husband. The name of this influencer is Le Chunaqu, aka Ququ Big Woman, and he has gained a viral fanbase for her advice to the women on marrying rich guys by using manipulative and unfair methods. 

According to a recent report from SCMP, Ququ Big Woman has carved out a lucrative niche, reportedly earning an astounding US$19 million annually (approx. ₹163 Cr) through her live-streamed teachings. Her approach to marriage is blunt and unapologetic, viewing it primarily as a financial opportunity. In one of her viral videos, she asserts, “All relationships are essentially about benefit exchanges. Everything should be used to boost my advantage and empower me.”

Chinese Love Guru's View on Marriage:

Ququ Big Woman is known for her controversial tactics, advising women not to hastily end relationships with wealthy partners. Instead, she encourages them to invest time and effort to solidify their place in the relationship. "It's better to stick with a wealthy boyfriend, considering them for the long term," she advises.

To evade scrutiny, Ququ Big Woman employs coded language in her teachings. For instance, she substitutes "rich" with "rice," framing financial wealth in terms of sustenance. Similarly, she refers to pregnancy as "carrying a ball" and marriage as “inside the fortress.”

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Despite facing suspension from platforms like Weibo for promoting what was deemed "unhealthy relationship views," Ququ Big Woman continues to attract followers who are willing to pay top dollar for personal consultations and access to her exclusive content. Her live-streamed sessions, which cost around US$155 each, remain popular among those seeking her controversial relationship advice.

While Ququ Big Woman's methods may spark outrage and debate, her influence continues to grow, highlighting the evolving landscape of digital influencers and the societal issues they provoke.