Amazon confirms plans for brick-&-mortar store under new grocery brand

Amazon Inc. is planning to launch a new supermarket brand which is different from Whole Foods Market chain company acquired two years ago. It is a clue of retail giant's effort to put its hand on grocery market beyond high-end organic food. company has posted four job listings for 'Amazon First Grocery Store' in Woodland Hills neighborhood of Los Angeles. spokesperson of company confirmed listings and said stores would be opened in 2020. brand will be different from Whole Foods and will feature a conventional checkout line, unlike cashier-less Amazon Go convenience stores, as per spokesperson. Amazon's plan for stores was reported earlier by a media ncy.

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Amazon acquired Whole Foods in a $13.7 billion deal

e-commerce firm acquired Whole Foods in a $13.7 billion deal two years ago but will have to compete in $900 billion U.S. grocery industry. Whole Foods brand clashes with Amazon’s desire to give customers whatever y want. Walmart Inc. which is Amazon's primary rival captures about 25 percent of all U.S. grocery spending and sells items such as Pepsi and Cheetos that buyers can't find at Whole Foods. grocery research analysts have examined that Amazon might branch out with a new store where such products would be available.

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Amazon’s sales from physical stores declined by 1.3% 

Online purchasers prefer in-store pickup options to home delivery by nearly a 2 to 1 margin and Amazon needs more stores to meet growing demand. Amazon’s sales from physical stores declined 1.3% from a year earlier to $4.19 billion in third quarter. Amazon concluded that total doesn’t include online sales from Whole Foods, but Seattle-based company doesn’t break out that figure. Woodland Hills is an upscale suburban neighborhood in San Fernando Valley.

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(With ncy inputs)