Australia launches new tourism campaign to attract Britishers tired of Brexit

Australia has just launched a new tourism campaign in a bid to attract weary British tourists who might want to take a break from woes of impending Brexit. three-minute vertisement starring singer Kylie Migue puts forward a laid-back Down Under holiday and was played for first time ahe of queen's televised Christmas Day dress to  citizens.

A 'Down Under' Holiday

video opens up with Migue allegedly at Sandringham, country home for royal family and n pop star appears on an Australian beach which bears same name. video references Brexit in a subtle matter quite a few times. According to a statement by Tourism Australia, entire campaign cost $10 million and was largest investment me by tourism department targeting Britain in over a dece.

marketing ncy that is heing up campaign says that light-hearted musical video is supposed to contrast time of grim uncertainty in United Kingdon. campaign comes at a time when British populace is preparing for Brexit and also when Australia has been ravd by severe bushfires.

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Meanwhile, as bushfires r across Australia with temperature over 40-degree Celcius and in some places near to 50 degrees, citizens grapple with decision to leave or stay in ir homes. As per news reports, several veterans who have an emotional attachment with ir houses are refusing to leave ir houses even when fires approach.

Though fires are fatal, many people choose to stay to defend ir properties at considerable risk. Winds and temperature fueled fires on December 21 and fires swept through town of Balmoral, located just a couple of kilometres from Yanderra, prompting New South Wales Premier Glys Berejiklian to declare to media that re was “t much left”. Many social media users after seeing tourism video commented on stark contrast between clear waters and blue sky shown in video and grim ground reality. 

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