Binge eating videos attract large audience, even for weight loss

While trying to lose weight, Becky Beach found assistance in an unlikely place: thousands of online videos featuring people binging on massive amounts of ramen, burgers, chicken wings and seafood boils brimming with crab and lobster. South Korea-rooted video trend is kwn as “mukbang,” and it has spre to U.S. and around globe on YouTube, Facebook, and Instagram. “I watch one whenever I feel like eating sweets or b foods,” said Beach, a Dallas-based product designer for a Fortune 500 company. She has lost 10 pounds and views up to three mukbang videos a day. “It’s just satisfying to watch.”Ashley Cobb, a math teacher in Washington, D.C., is also a fan after one of her eighth-grers turned her on to videos. Cobb said it’s “fun and soothing” to watch people dip food in sauce and “eat with so much enjoyment.” foot transports her to “a different place” and “has a way of making you leave reality for a second, sort of like a good book.”

Gaskin: A star binge eating Instagrammer

Such glowing feedback is pure gold to top creators like Bethany Gaskin in suburban Cincinnati. 44-year-old, who has 2.2 million subscribers to her Bloveslife channel on YouTube, is a top earner, clearing more than $1 million in money as she eats her way through seafood boils, girmous servings of barbecue ribs and or drool-worthy spres. She recently put out a Cajun butter dipping sauce, Bloves Smackalicious, and counts Cardi B and Amber Rose among her 1.1 million followers on Instagram. “I started off trying to cook in videos,” Gaskin said. “I cook really well, n people wanted to see me eat. I unapologetically eat whatever I want, however, I want, food dripping down my chin.” Gaskin has some vice for critics who say excess of mukbang promotes an unhealthy lifestyle: “If you don’t like it, don’t watch”.

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Mukbang is Korean for Eating Brocast

word mukbang is a mashup of Korean words for “eating” and “brocast,” translating in English to “eatcast”. Livestreams in South Korea started sprouting up around 2009. It didn’t take long for fans to catch on and YouTubers to cash in. “ core principle behind mukbang is that eating is a social activity,” said Victor Chang, marketing manr for South Korea-based fried chicken restaurant chain Bonchon. It’s “a way of connecting people through meals even when y are miles apart”.
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Mukbang challenge videos

company’s wings appear frequently in videos. mukbang phemena is t focused on fancy food. It’s “more about `treat yourself’ moment and simple joy of casual conversation over a -frills, delicious meal,” Chang said. Some mukbangers avoid speaking in ir videos, using specialized microphones to heighten crunches and slurps. Ors like Gaskin are in it for chatter. Visiting with Gaskin on YouTube as she talks, dips and eats feels like catching up with a neighbour over backyard fence.
At 4-foot-11 and about 130 pounds, Gaskin said she’s able to put away amounts of food that she devours on camera due in part to her high metabolism. During a 30-minute video, she said she may actually eat for only 11 to 15 minutes. Gaskin, who grew up poor in Chicago, was making circuit boards for military on January 2017, when she put up her first mukbang video. She retired from her day job that May. Her husband, Nate Gaskin, retired after 20 years at General Electric to help man her mukbang career, which is packed with speaking engments, Make-a-Wish visits with sick kids and brand deals. To round out family affair, ir two sons _ youngest is 18 _ are also earning incomes from mukbang.

So does Nicholas Perry, 27. He’s a classically trained violinist who gave up that career struggle for mukbang in 2016. He started with videos focused on vegan lifestyle he followed for about five years. n he gave up veganism for junk food-fueled mukbangs that go deep into his personal life. He messily answers viewer questions, burps, and chows down with regular “mmm, mmm, mmmmms.” Perry has three mukbang channels under handle Nikoco Avoco, with 1.72 million subscribers on largest. He would t reveal how much money he earns.

“One of my friends told me to try it out,” he said from his home outside Philelphia. “I thought she was crazy. I said to myself, ’Who on Earth is going to watch me eat food? Sure eugh, my very first mukbang got like 50,000 views in a couple of weeks, which was a lot for me at time, and everybody was asking, when’s next mukbang?” After gaining weight, Perry tries to counter all fast food with exercise and nutrition off-screen. “I just want to do this for a couple more years,” he said. “It is very unhealthy.” 
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Watching people binge eat is healthier than binge eating yourself: Psychologist

Brittany Marsicek, 28, a dancer, actor, and YouTuber, has a 2-year-old Mukbang Monday channel with Chantal Plamondon, 27. two focus on vegan food, but Marsicek eats and chats her way through n-vegan videos on some Wednesdays when she goes solo or teams up with her boyfriend. Marsicek and Plamondon often film in ir cars while munching from food containers, rar than making videos featuring a spre of food and people who mostly “just gorge,” Marsicek said. Consumer psychologist Michal Strahilevitz, an associate professor of marketing at Saint Mary’s College of California, said mukbang “may seem crazy” at first, but “watching people binge eat is a whole lot healthier than binge eating yourself.” She ded: “Of course, re’s also risk that this is modeling b behaviour and making it socially acceptable, particularly with younger viewers.” Beach’s assessment? At least as it applies to her weight-loss goals: “It’s weird, but it works!”
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