BMW logo commemorates Pride Month everywhere except in Middle East; Netizens ask 'Why?'

German automaker BMW is facing a barrage of questions online after it changed its logo to celebrate Pride Month on all its social media handles except its Middle East accounts. BMW updated its logo on its Twitter, Instagram, Facebook and LinkedIn as well as its regional social media accounts including India, South Africa, UK, and Mexico to a colourful rainbow grient. However, German car manufacturer has not updated its logo on BMW's Middle East social media account handles. 

It is pertinent to mention here that BMW's Middle East office is based in Dubai in United Arab Emirates, a country where homosexuality is illegal and a punishable crime. After noticing that  BMW logo on its Middle East social handles remained unchanged, several netizens questioned German automaker on why selective decision was taken. 

A Twitter user, Tim Urban, shared screenshot of BMW's social media handle and all or regional accounts which showed updated logo and compared it to BMW's Middle East account which did not reflect change. 

'Where is your rainbow logo in support of Pride Month?'

Netizens, on Twitter, questioned why German car manufacturer did not change its logo on its Middle East accounts. Some even called on BMW, urging it to update logo for its Middle East handles as it did for its or social media accounts.

"What about middle east?", a user wrote, while a second Netizen quipped, "Friendly reminder, you guys forgot to update your logo."

A third netizen wrote, "Now it's perfect. Get with it BMW Middle East,"  and a fourth commented, "Why is your logo not like main bmw account? (sic))"

Meanwhile, or companies like Networking hardware company Cisco, and Computer Hardware Company HP have changed logo of ir main social media handles. However, se companies have not updated ir logo on ir regional social media handles, including Middle East.

Meanwhile, car manufacturer Mercedes-Benz has updated its logo on its social media handle and in several or regions like US, and Cana. However, y, too, did not update logo for Middle East.

Every year, Pride Month is celebrated in June to celebrate Lesbian, Gay, Bisexual, Transgender and Queer+ (LGBTQ+) community. According to UN, Pride Month is celebrated across globe to commemorate 1969 Stonewall Uprising in Manhattan.

(Image: Unsplash/Representative)