COVID-19: Australia launches 'Spread Freedom' campaign to hit 80% 'fully vaccinated' mark

Amid third COVID-19 wave, Australian Government on October 24 launched a vaccine communication campaign “Spre Freedom” to achieve herd immunity against coronavirus by iculating maximum proportion of population. In a government’s release on Sunday, Australia’s Health Minister Greg Hunt conveyed mess ‘we’re almost re Australia’, reminding citizens that with increasing vaccinations, country would be able to return to a “more rmal, free life.” To furr encour ‘First Australians’ to get fully jabbed against COVID-19, Canberra is also launching a project titled ‘For all of us’ that will feature high profile Aboriginal and Torres Strait Islander Australians to push mob to come forward and get shot. 

Australian celebrities such as popular model Samantha Harris, musician Baker Boy, chef rnie Bero, street artist Tori-Jay Mordey and rewned didgeridoo player and vocalist William Barton will all collaborate with government’s campaign to encour furr vaccination uptakes and will vertise to combat vaccine hesitancy nationwide to achieve herd immunity goals. 

“ project conveys simple mess ‘For our past, for our future, for all of us. Get vaccinated for COVID-19’”, Australia’s health ministry said in a release on Sunday. 

On--ground engment, TV verts, information kiosks related to COVID-19 vaccines 

With 70% of eligible general population w fully vaccinated, and more than 86.1% ministered with at least one dose of vaccine, Australia h entered ‘Plan B’ of vaccination campaign. It is w ensuring that it pushes 80% of its total population to ‘fully vaccinated’ mark. country will air from tonight ‘Spre Freedom’ campaign using encouraging materials related to COVID-19 vaccination that will be shared across all media channels. 

“ vertisements create a sense of encourment and a feeling of enjoying more freedoms as Australia opens up, as Australians start to return to travelling overseas, birthday parties, weddings, and a family Christmas,” Australia’s minister for health,  Greg Hunt, said.

“It provides a positive, hopeful tone, with a touch of humour, to motivate those who are more hesitant, to get vaccinated to avoid missing out on greater freedoms,” he ded in government’s release. 

Australia is working to eliminate hesitancy among specially-abled people and multicultural communities that are w being consulted regularly by health department officials to ensure vaccination messaging “is clear, appropriate and disseminated through best communication channels to reach all Australians,” government stated. communication campaign will include rigorous on--ground engment with Australians. health department will set up information kiosks at shopping centres and events across several areas and will organise community in-reach activities with CALD and Indigeus communities.

Im: AP