Flipkart Video launches new show ‘Fake or Not?’ to curb misinformation

Flipkart Video has launched a new show titled ‘Fake or t?’ in an attempt to curb spre of misinformation and help people identify real from fake. show, in support of United Nations’ ‘Verified’ campaign, is aimed at educating users by debunking fake content, while encouraging m to be mindful of news and information y come across.

show will be hosted by Mallika Dua who explores a new role as news anchor Mythika Dutt to counter this growing threat of misinformation. Actor, comedian and writer Mallika Dua will continue to bring forth her true essence and satirical comedy as she explores this new avatar. Many questions, that are part of show, will dress common misconceptions surrounding COVID-19 pandemic.

Mythika Dutt, "a sincere news anchor and host" of ‘Fake or t?’, is committed to tackle fake news and fight igrance through her news segment, assures Flipkart. Along with quashing inaccurate news, new quiz show from Flipkart Video Originals will also bust common myths that people have come to believe as facts, with a fun twist. 

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Dua calls it a 'great initiative'

Dua said in a statement that people are easily misinformed with all viral content flooding social media and it’s been great taking on a new role to dress issue. She asserted that she is determined to fight misconceptions as she keeps viewers informed through ligharted and engaging format of show. 

“This is such a great initiative by Flipkart Video to educate people and twist of comedy makes show entertaining, while still driving awareness to question source and credibility of information,” ded Dua.

Flipkart Video is an in-app video streaming service from India's homegrown e-commerce marketplace, Flipkart. Launched in 2019, Flipkart Video is reimagining entertainment for mobile-first consumer, with interactivity and gamification being a key focus. With an offering of over 5000 titles including news, movies and short films in a variety of langus, Flipkart Video provides a curated and personalised experience, with something special for every viewer who is seeking best entertainment.

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