Free book for Squid Game challenge winners in Peru

A bookstore in Lima is using a challenge from smash-hit Netflix survival drama Squid Game to attract more reers.

South Korean-me TV show about desperate ults competing in dely children's games for a chance to escape severe debt has become a worldwide success.

One of its challenges sees contestants cutting shape of a dalgona cookie from honeycomb without letting it break or crumble.

Ciud Librera bookstore in Lima was giving out free books to those who could complete ir recreation of task.

"I think that Ciud Librera, through se invative ideas, promotes reing and encours enjoyment of it (reing) in children, young people and olescents who are into Squid Game," customer and participant Angie Ferrer said.

Squid Game has become Netflix's biggest original series launch after reaching some 111 million fans, including many in Peru.

"We believe it's a great way to attract people with this activity, so y can get closer to our bookstore, to books," said Chrisel Arquigeño, manr of Ciud Librera.

Ciud Librera is a cultural establishment that has bookstores in several districts of city of Lima.

It seeks to promote reing through lending and purchasing of books.