Published 16:22 IST, December 10th 2020
Geico Hump Day commercial with a Camel trends as people go through Wednesday
On Wednesday, December 9 many Twitter users took to the social media platform to reminisce the Geico Hump Day commercial created with a Camel in 2013. See
- World News
- 2 min read
Wednesday is long known as "hump day," in the middle of the normal workweek. However, in 2013 the Geico Insurance company created a commercial that will now be forever linked to Hump Day. The wildly popular commercial was called the Geico Hump Day commercial and as people across the world we're going through their Wednesday chores on, December 9, many took to Twitter to remind the rest that it was indeed Hump Day.
What is the Geico Hump Day commercial?
The Geico Hump Day commercial is set in the premise of an office where the employees are busy working and are getting on and about their Wednesday tasks as, the wildest and most unexpected thing happens. A camel enters into the workplace, but while the audiences are taken aback after seeing a walking and talking camel in a workplace, the employees featured in the ad seem rather fine with his presence. In fact, if anything, one can see that all of them are ignoring him as he attempts to talk to them and tell them that its Hump Day.
According to Insurance Business Mag, Geico or the Government Employees Insurance Company is an American auto insurance company with headquarters in Maryland. It is actually the second-largest auto insurer in the United States, after State Farm. The company had reportedly hired an ad agency called Martin Agency and Sean Riley, who was the creative director came up with the initial idea for this iconic advertisement.
In a 2013 interview with CBS News, Riley revealed that the camel featuring in the ad, has an official name, Caleb. He revealed that it was amazing working with the camel except that they had to move the plants away because it kept trying to eat the plants. The voice actor behind the camel was none other than the This Is Us star, Chris Sullivan.
However, the Hump Day commercial was not Caleb's only starring role. According to a report in CBS, he also appeared in a Macklemore & Ryan Lewis video, and in movies, including Transformers 2. But it was "Hump Day" that made him a star the video garnering millions of views on YouTube. It looks as though the executives at Martin Agency did an exceptional job with the ad because very few commercials have this kind of impact and staying power.
Updated 16:22 IST, December 10th 2020