Intimate portrayal in Sabyasachi's Mangalsutra ad triggers social media debate

Celebrity designer Sabyasachi Mukherjee recently became talk of town after his latest ad campaign, Intimate Fine Jewellery collection, received backlash on social media. pictures uploaded on designer's official handle feature models with mangalsutras, as y pose in intimate positions. campaign received criticism as netizens wondered why models were 'semi naked' in a mangalsutra advertisement, while some lauded for its unconventional design and t following rms.

Sabyasachi Mukherjee's latest ad campaign triggers debate

This is t first time fashion designer has found himself amid controversy. He was recently in news after his collaboration with H&M. Apart from sparking a meme fest online, artisans from country also expressed ir displeasure regarding digitally printed designs having connection with Indian craft. Sabyasachi is w in news for manner in which he marketed his most recent product, 'Royal Bengal Mangalsutra 1.2'.

Mangalsutras are commonly worn among Indian women after y get married, and Sabyasachi's Royal Bengal Mangalsutra ad campaign caused a stir on internet. description of jewellery was accompanied by ims that individuals believed were inappropriate for a mangalsutra campaign. description read, "Introducing Royal Bengal Mangalsutra 1.2 and Bengal Tiger Icon collection of necklaces, earrings, bracelets and signet rings in 18k gold with VVS diamonds, black onyx, opals and black enamel."

Netizens took to Twitter and some mentioned y first thought it was a lingerie ad. A Twitter user also wondered if re was or way to sell a Mangalsutra and questioned designer regarding what he was really trying to sell. Some also demanded that Sabyasachi delete ad and put out an apology, while ors simply called it distasteful. A netizen also requested her followers to report advertisement for nudity and wrote, "This is just t acceptable. y need to be shown that woke advertising will misfire".

Netizens criticize, question "what are you selling?"

However, although ad campaign received backlash, some netizens also appreciated several aspects of it. An individual took to comments section of  designer's Instagram post and mentioned that ad was 'stunningly beautiful' as y commended Sabyasachi for 't following rm'. Ar netizen appreciated 'unconventional design and exotic collection' that designer introduced and mentioned that models did justice to his work. An individual also mentioned in ir campaign that y appreciated that a woman with 'dusky skin tone' appeared in ad.

Im: Instagram/@sabyasachiofficial, Facebook/@sabyasachi