Japan store launches 'badge' initiative to lift stigma around menstruation

A shop in Osaka, Japan has come up with an invative concept to combat stigma around menstruation. shop is encouraging its female employees to wear a bge specially designed to signify that y are on ir period. bge signifies that y are on ir period. 

initiative is launched to combat stigma around periods

initiative was launched by Michi Kake store famous for selling women's hygiene and menstrual products. However, store says women are t forced to wear bge. bge is referred to as ‘Little Miss Period'.  popular men's “Sen-chan” is a landmark for “menstrual bge” introduced by “Michikake” in Daimaru Umeda. You can wear it simply by turning paper plate that you rmally attach. decision to wear is left to staff.

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' values of young people are changing'

According to reports, store itself is divided into four categories to provide products that correspond to different sts of menstrual cycle. glittering period represents that a woman has finished her menstrual cycle and blue area represents women who are on ir period at that exact time. initiative was launched along with a calendar app specially designed to guide you through your period called 'Luna app'. store's manr Takahiro Imazu reportedly told media that re is a tendency for women’s sexuality and periods to be subjected in Japan. t all customers will react positively to shop, but fem tech boom is growing, and values of young people are changing with it. Furr talking about store, she said she is excited for store to serve as a one-stop solution for women's needs. 

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(With inputs from ncies)