McDonald's new CEO Chris Kempczinski to face the biggest challenge

After McDonald’s fired CEO Steve Easterbrook on November 3, the new CEO Chris Kempczinski might face sudden consequences. The impact of the sudden exit of the former CEO can be seen in the stock market. The market analysts are curious to know whether the company will change its strategy to revamp the fast-food chain and at the same time boost sales. 

Kempczinski credited with revamping the value of stocks 

McDonald’s appointed Chris Kempczinski as the new CEO after the dismissal of Steve Easterbrook over consensual relationship with an employee. Chris Kempczinski who is also known as ‘Chris K’ earlier held the position of McDonald’s operations in the United States. He is a Harvard University MBA and played a critical role in increasing the market value of the company's stocks in Wall Street. Nevertheless, Chris Kempczinski is not the guy who once flipped the burgers, which doesn't the reason why he was loved by owners of McDonald's franchises.

READ: McDonald's CEO Steve Easterbrook Fired Over Consensual Relationship

Challenges for the new CEO

The biggest challenge of the new CEO will be to maintain the stock value. It was reported that McDonald’s shares hit the lowest value on Monday, with a 31.% decrease. Piper Jaffray & Co also categorised the stock to ‘neutral’ from ‘buy’, which was caused due to sudden disruption in the company’s hierarchy. Milan Regan, one of the analysts told international media that, it is our experience that helps us in better decision making, considering the potential lack of momentum and time which is invested while forming a new team. 

It will be a challenge for Kempczinski, who is now at the top spot of the world’s largest food giant, which is currently struggling to increase the number of customers at its restaurants, as they shift to healthy food options. The customers can order food home within seconds with the help of delivery apps which poses another challenge. 

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All eyes on Kempczinski

The previous records suggest that Kempczinski along with Easterbrook has been credited with revamping the food-chain with modernized ambitions which included new menus, new setup for the stores and using artificial intelligence startups. The company stocks doubled under the tenure of Steve Easterbrook, and now the market analyst is intrigued about what new decisions will be made by Kempczinski.

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