Pakistan bans advertisements featuring Indian artists

Pakistan's electronic media watchdog has banned airing of advertisements featuring Indian artists as part of country's protest against India revoking special status of Jammu and Kashmir. Pakistan Electronic Media Regulatory Authority (Pemra) circulated a letter dated Aug 14 on Wednesday anuncing ban.

Pemra said that it already withdrew permission for airing Indian channels and content on directions of Pakistan Supreme Court in October last year.

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"However, it has been observed that advertisements of various products of multinationals which are eir produced in India or carrying Indian characters/talent [are] being aired on electronic media," according to Pemra letter. It furr said that government anunced that it would observe Independence Day on August 14 to express solidarity with Kashmiris and ads with Indian actors was a negation of official policy.

It said that currently ads of products like Dettol soap, Surf Excel powder, Pantene shampoo, Head & Shoulders shampoo, Lifebuoy shampoo, Fogg body spray, Sunsilk shampoo, Krr odles, Sufi, Fair & Lovely face wash, and Safeguard soap were being banned.

It asked companies that y can run ads of that product by replacing Indian characters, as it warned of action in case of violations.

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Pemra's action is latest in series of measures anunced by Pakistan in reaction to revocation of special status of Kashmir by India. 

India has categorically told international community that its decision on Jammu and Kashmir is an internal matter and has also asked Pakistan to accept it.